Communication with Impact
A strategic workshop for teams who want to use communication as a tool for change.
Our workshop
→ 2 intensive sessions of 4 hours each
→ 2–6 people from your team
→ 1 facilitator
→ 1 outcome: a clear communication strategy
Communicating clearly and convincingly? In a world full of messages, that’s a real challenge. Every audience has its own expectations, values, and ways of speaking – and those who communicate at random risk going unheard.
The solution: a well-thought-out communication strategy that works exactly where it needs to.
In our communication strategy workshop, we’ll develop the key guidelines for your brand – so your messages are consistent, focused, and impactful.
Content & Structure
In this workshop, we collaboratively develop the core elements of your communication strategy – from defining your objectives to shaping a creative guiding idea. We combine strategic thinking with your lived practice and create clarity in your communication – both internally and externally.
These are the 5 key questions we’ll work on:
1. Who are we?
And who else is out there? What makes you unique? How do you position yourselves in the market?
2. We’re different because …
What sets you apart? Why should customers, partners, and talent choose you?
3. What do we say – and how?
What key messages does your brand communicate? And in what tone of voice?
4. Where do we speak to whom?
Which channels and formats match your target audiences? Which communication efforts truly make an impact?
5. Less noise, more impact
How can you achieve greater impact with less – but more targeted – communication?
What you'll take away:
You’ll leave with a communication strategy that gives you clear guidance – for decision-making, content, and design.
The strategic communication document you'll receive as a team guideline includes:
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a clear vision and communication objective
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a shared understanding of your target audiences and communication style
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key messages and a well-crafted narrative
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a structured overview of channels and formats
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a creative guiding idea that shapes and supports your communication
Whether it's for campaigns, public relations, or your website – you'll have a solid, actionable strategy you can start working with right away.
Why this workshop?
Communication is teamwork! You know your organization best – what works, where the challenges lie, and where there’s room for improvement.
We bring the right questions, an outside perspective, and a strategic framework to collaboratively develop your communication strategy in a workshop format.
We believe in active collaboration – no buzzword bingo. Strategic, interactive, and hands-on.
After the workshop, you’ll be ready to put things into action – whether with us, your internal team, or other creatives.
Moderation
A strong voice starts with strategy
Tanja Hildebrandt
As communication strategist and designer, she has been supporting organizations and SMEs in brand development and communication for over 10 years.
more info
All the details: What, How, Where, Who.
All your questions – answered
Who is this workshop for? Our communication strategy workshop is designed for anyone who wants to position their brand with clear and impactful messaging. It’s especially relevant for teams working in: - Management & leadership - Marketing, PR & corporate communications - HR & employer branding - Product management & sales Whether you're a startup, an SME, or an organization – this workshop brings clarity to your communication and helps you reach the right audiences effectively.
How it works Every workshop is tailored – because every team brings different needs and expectations. In a preliminary meeting, we’ll define your goals and focus areas together. A typical process looks like this: 1. Kick-off & planning (video call for alignment) 2. Analysis & preparation (reviewing and evaluating materials) 3. Workshop sessions (online or on-site) 4. Follow-up & strategic documentation
Our method: interactive & collaborative Strategic communication is often explained in abstract terms – we make it tangible and directly applicable. Our methods include: - Theory with focused input - Individual and group work - Interactive tools & quiz questions
Costs & duration Complete package: €3,600 (net) 2 sessions of 4 hours each – ideally spaced a few days or weeks apart You can also book individual sessions: - Session 1 (Strategic positioning & key messages) – €1,900 - Session 2 (Tone of voice, channels & action plan) – €1,900
Where does the workshop take place? Wherever it suits your team best: - On-site at your company - Online as an interactive remote workshop - At an external location (additional costs for travel, accommodation & venue may apply)
What if we need to cancel? Up to 7 days before the workshop → free cancellation or rescheduling Up to 2 days before → 50% of the net fee Less than 2 days before → 100% of the fee plus any travel expenses incurred Cancellations must be made in writing via email. The date of receipt of the email applies.