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Creating change.

We design transformation – with strategic design, communication and formats that engage and include people – for organizations shaping the future.

Collaboration is key!

We’re a little different from the rest – that’s for good reason:

The challenges we face today are anything
but one-size-fits-all. That’s why we build custom teams from our expert network – as lean or
as large as your project requires. Strategic, creative, systemic, and interdisciplinary:
we bring the right minds to the table.

The result?

A flexible, future-ready partner you can rely on.

Ausgangslage_Periwinkle.gif

Ready to create change?

Great – let’s get to know each other.
Our fingers start tingling when we hear about inspiring ideas.

Our services

Complex facts, market (re)positioning, generational transitions, or ideas that drive change – the challenges are as diverse as our partners.

Ein Ansatz, drei Schritte, die fließend ineinander übergehen. Was sich unterscheidet, ist die Tiefe – je nachdem, wo ihr gerade steht.

01

Klären

Wir erarbeiten mit euch, wofür ihr steht und wen ihr wie mitnehmen müsst, um eure Ziele zu erreichen.

Wahrnehmung innen und aussen ·
Positionierung ·
Leitbild und Selbstverständnis ·
Zielgruppenverständnis
02

Gestalten

Wir gestalten einen Markenauftritt, der eure Identität authentisch und einzigartig widerspiegelt.

Kernbotschaften und Tonalität ·
Markenauftritt · Visuelle Identitäten ·
Styleguide und Vorlagen ·
Website und Kommunikationsmittel
03

Verankern

Wir begleiten euch dabei, den neuen Markenauftritt konsistent im Alltag zu verankern.

Launch und Kampagne ·
Interne Einführung und Schulung ·
Kontaktpunkte und Brand Experience ·
Mitglieder- und Fundraisingkommunikation

Our services

Complex facts, market (re)positioning, generational transitions, or ideas that drive change – the challenges are as diverse as our partners.

Our approach

Collaboration is key!

We’re a little different from the rest – that’s for good reason:

The challenges we face today are anything
but one-size-fits-all. That’s why we build custom teams from our expert network – as lean or
as large as your project requires. Strategic, creative, systemic, and interdisciplinary:
we bring the right minds to the table.

The result?

A flexible, future-ready partner you can rely on.

Our approach

Collaboration is key!

We’re a little different from the rest – that’s for good reason:

The challenges we face today are anything
but one-size-fits-all. That’s why we build custom teams from our expert network – as lean or
as large as your project requires. Strategic, creative, systemic, and interdisciplinary:
we bring the right minds to the table.

The result?

A flexible, future-ready partner you can rely on.

We’re a little different from the rest – that’s for good reason:

The challenges we face today are anything
but one-size-fits-all. That’s why we build custom teams from our expert network – as lean or
as large as your project requires. Strategic, creative, systemic, and interdisciplinary:
we bring the right minds to the table.

The result?

A flexible, future-ready partner you can rely on.

We’re a little different from the rest – that’s for good reason:

The challenges we face today are anything
but one-size-fits-all. That’s why we build custom teams from our expert network – as lean or
as large as your project requires. Strategic, creative, systemic, and interdisciplinary:
we bring the right minds to the table.

The result?

A flexible, future-ready partner you can rely on.

We’re a little different from the rest – that’s for good reason:

The challenges we face today are anything
but one-size-fits-all. That’s why we build custom teams from our expert network – as lean or
as large as your project requires. Strategic, creative, systemic, and interdisciplinary:
we bring the right minds to the table.

The result?

A flexible, future-ready partner you can rely on.

We’re a little different from the rest – that’s for good reason:

The challenges we face today are anything
but one-size-fits-all. That’s why we build custom teams from our expert network – as lean or
as large as your project requires. Strategic, creative, systemic, and interdisciplinary:
we bring the right minds to the table.

The result?

A flexible, future-ready partner you can rely on.

Tanja_Shoots_2026-76.png
Collaboration is key!

We’re a little different from the rest – that’s for good reason:

The challenges we face today are anything
but one-size-fits-all. That’s why we build custom teams from our expert network – as lean or
as large as your project requires. Strategic, creative, systemic, and interdisciplinary:
we bring the right minds to the table.

The result?

A flexible, future-ready partner you can rely on.

A bit of name-dropping

Logo von Adobe
Logo Climate Initiative
The word "VORN" is placed close together in lowercase letters. Below it is "the Berlin Fashion Hub" in capital letters.
State of Berlin
Logo NGO urgewald
Berlin Film Union

Ready to create change?

Great – let’s get to know each other.
Our fingers start tingling when we hear about inspiring ideas.

News

We’re passionate about what we do – with ideas, projects, and insights worth sharing.
Here’s where you can see, hear, and explore what’s driving us right now – and where new things are taking shape.

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March 25, 2025

New Workshop:
Agile Brand Management

Our workshop for clarity and strategy. In four hours of intensive teamwork, learn how your brand can be a leadership tool in uncertain times and how to strike the right balance between flexibility and stability – ensuring your company remains agile while preserving its identity.

LeanIn_AgileMarkenführung_LinkedIn.jpg

March 25, 2025

New Workshop:
Agile Brand Management

Our workshop for clarity and strategy. In four hours of intensive teamwork, learn how your brand can be a leadership tool in uncertain times and how to strike the right balance between flexibility and stability – ensuring your company remains agile while preserving its identity.

LeanIn_AgileMarkenführung_LinkedIn.jpg

December 12, 2024

„Shift happens“ Podcast

This is Gela's new podcast on marketing, organization, and new ways of working. In entertaining episodes, she talks about the working world of the future. With practical solutions, inspiring insights, and examples from her work, she provides tips for better decisions, faster processes, and contemporary marketing.

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July 12, 2024

New Course on LinkedIn

"Communicating Sustainability Credibly" is Tanja's new LinkedIn course. In it, she shows how companies can transparently tell their sustainability story, avoid greenwashing, and reach their target audiences. From crafting a clear message to selecting the right channels and formats, sustainability becomes an integral part of corporate communication.

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June 28, 2024

Talk at About Design

Founder Tanja will speak at About Design No. 8 in June 2024. In her talk "About Design for a Sustainable Future," she will discuss how to strengthen the understanding of sustainability in the creative industry.

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June 6, 2023

"Sustainability and Design"

Tanja has published her first course, "Sustainability and Design," on LinkedIn Learning. In it, she provides a concise overview of how companies can integrate more sustainability at the product and communication levels through design principles.

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