RELL – Cargo Bikes
Brand identity for RELL Cargobikes, a company that inspires people to embrace the mobility transition through expert advice and guidance.
CLIENT
RELL Cargo Bikes
YEAR
2022
CATEGORY
Brand Identity
SERVICES
Concept
Corporate Design
Brandbook
INFO
The two founders of RELL Cargobikes approached us early in their startup journey. Their goal to inspire a broad audience to embrace cargo bikes and offer customers the opportunity to try the bikes at home immediately caught our attention.
PROCESS
The design process was very open and efficient. Through joint briefings, we gained valuable insights into what RELL stands for and the idea behind it: making cargo bikes exciting for a wide audience, so they are perceived as a genuine alternative to cars. This applies not only to families but also to tradespeople, sports clubs, or leisure cyclists. Therefore, the corporate design needed to be modern, dynamic, slightly rebellious, but not too youthful.
IMPACT
With a thoughtful and dynamic corporate design that reflects not only the founding team, but also the target audience, we support RELL on its journey to contribute to the mobility revolution.