Literaturtage Karlsruhe
Visual identity for the Karlsruhe Literature Days, the city’s annual literature festival.
CLIENT
Literarische Gesellschaft
YEAR
2012 – today
CATEGORY
Communication
SERVICES
Art direction
Visual identity
Key visual
Print design, editorial
INFO
The "Karlsruher Literaturtage" are a well-established cultural highlight in Karlsruhe. For twelve years, the festival has celebrated the diversity of literature, bringing people together through readings, theater, music, and workshops. It provides a platform for local and regional authors and makes literature accessible to the city.
Since the first festival in 2012, we have been supporting the communication efforts and conducted a comprehensive rebranding in 2020.
IDEA
The visual identity is based on the city map of Karlsruhe, as the events take place at various locations throughout the city. The map motif runs through all media as the key visual, from the program booklet to citylights, postcards, and tote bags.
IMPACT
Thanks to the annually changing color scheme and consistent design, the festival has a recognizable visual identity in the cityscape. It attracts hundreds of visitors each year and is an integral part of the Karlsruhe cultural scene.