Telling stories
that matter.
Strategic communication for science and society.
The struggle is real
The world is complex, and the challenges are significant. Many topics are highly relevant but difficult to understand or even abstract.
The challenge: How can we communicate topics relevant to science and society in a way that not only informs people but also reaches them emotionally, prompting reflection and action?
Our solution
Stories first, facts second.
Limbisches System
Storytelling is key!
It's not (just) the facts that convince us – it's how we tell them. We are prompted to act when our limbic system, and thus our emotions, are engaged.
We leverage this: With strategic storytelling, powerful messages, and clear design, we make your content tangible, emotional, and visible – ensuring it reaches where it can have an impact.
Whether it’s an awareness campaign, educational project, or research initiative – we make complex knowledge understandable, encourage people to rethink, and inspire them with your ideas.
Uncomfortable Realities · University of Hamburg
The University of Hamburg's 2024 Awareness Weeks addressed racism in the academic context with a digital campaign. Over seven weeks, white-identified students were confronted with uncomfortable perspectives on social media, encouraged to reflect, and informed through an accompanying landing page. The concept and content were developed collaboratively in a participatory process with the university's International Affairs team.
→ Co-creation workshop · Campaign strategy · Design system · Editorial & copywriting · Social media · Landing page
Key-Visual
Design System
Kampagnen Landing Page
Key-Visual
Übersicht Designsystem
Icon Toolkit
Factsheet Boden
Übersicht Designsystem
Visual Identity · Helmholtz Climate Initiative
Over 150 icons and visual formats that distill complex climate research into accessible information for the general public – as part of a comprehensive brand identity for the Helmholtz Climate Initiative.
→ Brand identity · Icon design · Visual storytelling · Science communication
Little Scientists · Helmholtz Perspectives
A magazine section that inspires children about science. Through engaging experiments, science is playfully conveyed – illustrated, didactically prepared, and editorially supported. The section appeared regularly in the Helmholtz Perspectives research magazine.
→ Creative concept · Infographics · Editorial Design
Kleine Forscher
Nahaufnahme Rubrikseite
zwei Experimente für die Rubrik
Kleine Forscher
Übersicht momus
Fotoshooting für momus
Screenshot der Website zur Aufklärung der Kampagne
Übersicht momus
momus · Campaign & Event
The fictional fast-fashion label used digital patterns on second-hand clothing to reveal the invisible damages of the fashion industry. The supposed launch event turned out to be a critical intervention: Instead of a collection release, visitors encountered talks, DIY workshops, and critical engagement with fashion consumption. The campaign won the Spitze Nadel award and set a precedent for greater awareness in fashion consumption.
→ Campaign strategy · Event conception · Creative direction · Communication design
Plug & Abandon · Science Notes & DIE ZEIT
Making a complex topic understandable: The "Plug & Abandon" infographic explains technical, historical, and ecological contexts surrounding abandoned oil wells across three double pages – and was also published in DIE ZEIT.
→ Storytelling · Infographic · Editorial Design
Nahaufnahme der Printausgabe mit der 6-seitigen Infografik
Übersicht Doppelseite zwei
Skizzen und Übersicht der Doppelseite 3
Nahaufnahme der Printausgabe mit der 6-seitigen Infografik
Our Service
Communication with Impact
Strategy & Concept
We develop communication strategies that provide orientation and convey your messages effectively.
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Co-creation workshops
& participatory formats -
Communication strategy
& storytelling -
Target audience engagement &
tone of voice -
Cross-channel communication planning
Content & Campaigns
We create creative campaigns and content that demonstrate commitment, resonate with people, and are memorable.
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Campaign conception
& creative direction -
Text, imagery & content creation
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Social media & awareness communication
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Editorial planning
Knowledge
We translate complex content into visual, understandable formats – well-founded, accessible, and cross-media.
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Factsheets & Infographics
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Explanation videos
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Science communication
& education -
Accessible design & plain language
Your Partner in Change
Plan C. operates at the intersection of strategy, communication, and organizational development – and that's what makes us unique.
We are a flexible network of strategists, designers, developers, writers, and systemically working professionals – from work psychology to organizational development. We approach communication and transformation comprehensively, interdisciplinarily, and, above all, effectively.
With the network concept, you benefit in several ways:
You always have Tanja as your consistent point of contact – and, as needed, experts from the network join in. Thus, Plan C. scales to the size your project requires. We work collaboratively, keep processes streamlined, costs efficient, and can lead your initiative to sustainable success.
MY EXPERTISE:
○ Consulting and Concept
○ Communication strategy
○ Creative & Art Direction
○ Project Management
Design is my toolbox to create positive change.
Tanja Hildebrandt
Founder of Plan C.
Your in good company
