COCOA

Colorful packaging design for COCOA, vegan chocolate manufacturer.

CLIENT

COCOA Chocolate

YEAR

2019

CATEGORY

Art Direction

SERVICES

Illustration

Pattern Design

Art Direction

INFO

COCOA is a vegan, fair trade chocolate brand. The packaging designs feature an abstract, colorful, and playful interpretation of the ingredients.

PROCESS

The packaging was intentionally designed to be very abstract and colorful. Each package features an abstract and vibrant interpretation of the individual flavor.

IMPACT

Especially for sustainable brands, it can be challenging to communicate their message clearly. The fresh and colorful packaging design contributes to the brand’s visibility.

Peppermint and raisin flavor. The chocolate wrapper is shown on an orange background. It has turquoise and white stripes in the background, and the bottom of the wrapper features a cut-out orange circle with black dots.

Poppy Seed and Lemon flavored chocolate. It features large, sliced green leaves in the foreground. The background is yellow with black dots.

Ginger flavor. The packaging is divided vertically into three colors. The top is beige with thin black lines. The middle is brown. The bottom section is red with beige, thicker, curved lines.

Rose flavor. It's red and pink and has wavy black and red lines on it.

Chocolate with Himalayan salt flavor. The packaging is black, purple, pink, and white, with a zigzag pattern and a dot pattern.

Overview. All four flavors side by side on colorful backgrounds

COCOA

Creating change.