CRCLR — circular economy house
Brand Identity for the Circular Economy Hub Berlin Neukölln.
CLIENT
YEAR
2018
CATEGORY
Brand Design
Print Media
SERVICES
Corporate Design
Creative Direction
Icon Design
INFO
The circular economy house Neukölln is a hub for circular economic systems. They have a physical space that they use as co-working and event space, an agency for advice on circular economy and waste prevention and they have a big longterm plan for the building: build a multi-storey house entirely from existing materials.
CHALLENGE
Your corporate design should be expanded to include colors and design elements in addition to your existing logo. Their mission of circularity and waste avoidance should be integrated into the corporate design.
SOLUTION
The corporate design is reduced and concise: a circle is integrated into the design as the main element, colors are used in print with reduced saturation, and an icon toolkit allows them to differentiate and identify their various projects within the hub.
